How to write a return policy that works

A practical template for a CRD-compliant, customer-friendly return policy for a European fashion webshop.

The structure that works

  1. Your right to return (state the 14-day right in plain language).
  2. How to notify us (link to a form or email; provide the model withdrawal form as a download).
  3. How to send it back (address, timeframe, who pays return shipping).
  4. The condition we expect (reasonable try-on, tags attached, CleverSeal intact).
  5. What happens if the garment shows use beyond a reasonable try-on (value reduction with examples).
  6. Your refund (same payment method, within 14 days of receipt or proof of shipment).

Language that builds trust

Avoid hostile phrasing ("we reserve the right to refuse"). Prefer transparent phrasing:

"You may try the garment on as you would in a physical shop. If it comes back showing signs of handling beyond that — for example a removed CleverSeal, deodorant marks, perfume, or visible wear — we assess the return individually and, where the goods have actually lost resale value, we may reflect that diminished value in your refund."

This wording is aligned with Article 14(2), presents the seal as one objective factor supporting the assessment rather than an automatic penalty, and stays psychologically calmer than a refusal-first tone.

Official legal source

We summarise the law in plain language. Always confirm the current, authoritative text with the official publisher.

CleverSeal is not a law firm and this article is not legal advice.

Last updated 11 July 2026·policy · template · wording · best practice

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Innovation Fund Denmark logo
Otto Bruuns Fond logo
Danish Tech Challenge logo
Beyond Beta logo
Accelerace logo
Danish Technological Institute logo
Technical University of Denmark (DTU) logo
LITO-TRYK logo