How should webshops explain CleverSeal to shoppers?

Calm, factual language. Explain the seal, its purpose, and what happens on return.

The best explanations are short, factual, and calm. Avoid legalistic language. Describe what the seal is (a small tamper-evident label), where it is applied (a discreet position), and what it means (an intact seal ensures a full refund).

Most customers understand the concept immediately and appreciate the transparency.

Last updated 11 July 2026·communication · shopper · explanation

Developed together with our innovation and research partners

Innovation Fund Denmark logo
Otto Bruuns Fond logo
Danish Tech Challenge logo
Beyond Beta logo
Accelerace logo
Danish Technological Institute logo
Technical University of Denmark (DTU) logo
LITO-TRYK logo
Innovation Fund Denmark logo
Otto Bruuns Fond logo
Danish Tech Challenge logo
Beyond Beta logo
Accelerace logo
Danish Technological Institute logo
Technical University of Denmark (DTU) logo
LITO-TRYK logo